At noelle, sustainability isn’t a headline – it’s how we make decisions.
We focus on thoughtful design, lasting quality, and materials that respect where they come from. Every product is created to be used often, loved longer, and made responsibly.
Built to last
Our brushes are designed for performance and durability. They’re made with high-quality synthetic bristles – cruelty-free, easy to clean, and built to hold their shape over time. Each handle is crafted from FSC®-certified wood, a small but meaningful way to support responsible forestry. We use 100% recycled aluminum for our ferrules – reducing waste and giving materials a second life.
Packaging that respects the planet
Every noelle product comes in FSC®-certified cardboard packaging, made from responsibly managed forests. It’s minimal by design, fully recyclable, and made to protect your product – not add clutter.
Clean ingredients, conscious formulas
Our hair care line – REBOOT, BOUNCE BACK, SOAK, and SLEEK – is made with clean, effective ingredients that nourish the scalp and hair without unnecessary additives. noelle formulas are gentle, lightweight, and transparent – made for long-term health, not short-term shine. Each product works in harmony, so you need fewer steps and get better results.
Caring for what you already own
Sustainability also means making what you have last.
Our Makeup Brush Cleanser Spray and Makeup Brush Cleaner are simple tools that help you care for your brushes and sponges – keeping them fresh, clean, and soft for longer.
Used regularly, they extend the life of your tools and maintain performance, so you buy less and waste less. For on all-in-one solution, the Cleaning Crew Bundle brings it all together in one set – everything you need to keep your essentials in perfect condition.
A conscious way to create
For us, sustainability is about being intentional – in design, in materials, and in how we care for what we make. Because being kind to the planet isn’t trend or a claim – it’s simply the right way to create beauty.